In 1873 a fashion icon was born, shaping cultures for decades - right to today! The Levi 501 is unquestionable the single most enduring fashion item, a symbol that has and continues to define various 'pop' cultures. This original short, three part documentary by Levi looks at the history of 501 – the original and first ever blue jean.

At one time faded jeans were all the rage and quite trendy. The more faded and soft they were, the more stylish they seemed to be. However, current trends range from dark, unfaded jeans to washed-out, highly distressed denims. If you like the former trend, you may want to give a little thought as to how to keep them blue for longer. Here’s how to keep jeans from fading.

If you are reading this then you probably love your denims. And if you love your denims then you have probably worn out a pair of jeans and had to toss them. It is sad to see a good pair go, but what is more sad, is the fact that in the United States alone, more than 4 million tons of clothing and textiles get discarded each year. Hem + Haw is a creative project that seeks to put a dent (albeit a tiny one) into this issue and doing so in style.

Perfect jeans for curvy women

Blog post by Aeisha Iyambo

Every woman should have a fabulous fitting pair of jeans in their closet - although, lets be honest, you need (and want) more than one. Curvy women may have a hard time shopping for good looking jeans in a skinny girl world. Here are five tips for buying jeans that will prove every curvy lady can be a denim diva.

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